Proactive Coaching Beliefs:

  • Anything that can be done to improve the character of your athletes and team improves your chances for success in every way (including the scoreboard).

  • The athletic experience should provide an opportunity for character growth.

  • Athletics by itself does not build character. Character growth only happens when coaches intentionally model and intentionally teach character

  • It is OK for coaches to teach values.

  • Coaches and teams should have standards, not rules.

  • The clearer your standards are, the better chance your athletes will understand and rise to them

  • The character lessons intentionally taught and practiced will be a coach’s best legacy.

  • All the character traits learned from a positive athletic experience apply directly to every team in your life - families, businesses, schools etc.


Bio for Bruce Brown

  • 35 years as a teacher, coach, athletic administrator at the junior high, high school, junior college and collegiate level

  • Coached football, basketball, baseball, and volleyball

  • Former National presenter for the NAIA’s Champions of Character Program

  • Director of Proactive Coaching

  • Clinician – Speaking nationally to athletes, coaches, parents, school districts and corporations


Recent Awards:

  • 2002 NAIA National Co-Athletic Director of the Year

  • 2003 Lifetime Achievement Award – Citizenship Through Sports Alliance

  • 2004 College of the Ozarks and Coach Krzyzewski Leadership/Service Award

  • 2005 American Baseball Coaches “Honor” Award with Cal Ripken Jr.

  • 2008 Pro Athletes Outreach, John R. Wooden Wall of Honor


Proactive Coaching's recent speaking engagements have included:

Sport Clinics:

  • American Baseball Coaches Association (Nashville and Chicago)

  • Washington State Football Coaches Clinic

  • Singapore Sports Convention

  • Alberta HPE Convention

  • Nike Football Coach of the Year Clinic (Portland)

  • National Soccer Coaches Convention

  • Massachusetts Lacrosse

  • Washington State Wrestling Coaches Convention

  • University of Alberta Football Clinic

  • St. Louis Sports Commission Coaches Summit

  • Kansas HS Coaches Clinic

  • Washington State Lacrosse Clinic

  • Indiana High School Baseball Clinic

  • Alberta Football Clinic

  • NCAA Women’s Final Four Clinic

  • Washington State Wrestling Coaches Clinic

  • NAIA National Football Championship (Harden Co. TN)

  • Montana State Coaches Clinic

  • Nebraska Coaches Assoc. Clinic

  • Coaching Accreditation - Clovis School District

  • Lake Washington Youth Soccer

  • WIAA Coaches School

  • NAIA National Basketball Championships (Kansas City, Branson, Sioux City)

  • PEMCO Best of the West All Sports Coaching Clinic (San Francisco and Seattle) 


Leadership and Sportsmanship Summits:

  • West Point Fair Play Conference (U.S. Military Academy at West Point)

  • Northwest Leadership Seminar (Portland)

  • Pro Athletes Outreach (Florida and Portland)

  • Character Leadership Seminar (Fresno Pacific University)

  • Missouri Sportsmanship Summit

  • District 11 Executive Directors

  • Washington Secondary Principals Association

  • Nebraska Sportsmanship Convention

  • Vanguard University Character Summit

  • Cornerstone University Community Summit

  • Viterbo University Community Summit

  • NCAA Division III workshops in MO, PA, MA, MD, NY CA, MO and IL

  • NCAA Division II workshop in CA

  • NCAA Division I workshop in WA, NJ and OR

  • Student council leadership workshops in KS, MO and WA

  • Author of NFHS Coaching Course – Teaching and Modeling Behavior




Athletic Directors Conventions:

  • National High School Athletic Directors (NFHS – New Orleans - Orlando) 

  • State Conventions in Iowa, Oregon, Washington, Ohio, Wisconsin, Montana, Nebraska, Kansas, and Missouri

  • National Association of Collegiate Directors of Athletics


Health and Physical Education Conventions:

  • Alberta Health PE Convention

  • WAPHERD Convention

  • TAHPERD Convention (Galveston)

  • Oregon Physical Education Convention

  • AAHPERD Convention (Penn State and San Antonio)

  • Washington State Parks and Recreation Convention


Educational Conventions:

  • Burlington Edison School District

  • Washington State School Board Directors



  • IBM (Seattle),

  • The Herman Miller Company (Seattle, Spokane, Salt Lake City)

  • Whitworth College School of Global Commerce and Management

  • Xpedx

  • Spokane Business Leaders

  • Young Entrepreneurs (Salt Lake City)

  • Volt Enterprises

  • Executive Women International

  • Orowheat Bakeries


Plus hundreds of individual high schools, colleges and youth sport organizations